Ford.com Nameplate

Responsive Redesign

The new nameplate redesign looked to improve upon an outdated vehicle nameplate template that lacked the ability to quickly swap out featured content, was not mobile optimized, and that was designed around the "fold" before a now multi-device web. The updated responsive and modular design, allows for vehicle specific interchangeable content, and long form pages that highlight key features and provide an immersive brand-rich experience.

Date

Jan 2014

Client

Ford

Role

UI Design / Art Direction

URL

Prototype