Ford.com Models

Brand-Rich Experience for Special Models

With a goal of surfacing and celebrating unique nameplate vehicles within their respective nameplate families, the resulting long form templates provide brand-rich experiences to drive targeted media campaigns and aid in the shopping experience for customers. In addition, all non-speciality models were also updated with the improved look and feel.

Date

Jan 2013

Client

Ford

Role

Concept Design / Art Direction

URL

Focus Electric