gux-homepage-title

Ford.com Global Redesign

A two year project, our team was tasked with redesigning the global web experience of Ford Motor Companys website, transitioning the site to a responsive platform in the process. We designed an updated user interface to refresh the online brand presence of Ford. As the lead designer for the new look & feel, our team created a new design system and a responsive library of components. The fully responsive redesign launched around the world in early 2016, and later that same year in North America.

Ford.com Global Redesign

A two year project, our team was tasked with redesigning the global web experience of Ford Motor Companys website, transitioning the site to a responsive platform in the process. We designed an updated user interface to refresh the online brand presence of Ford. As the lead designer for the new look & feel, our team created a new design system and a responsive library of components. The fully responsive redesign launched around the world in early 2016, and later that same year in North America.

Date Dec 2014    Client Ford Global    Role Lead UI Design / Art Direction    URL Ford.com

Date Dec 2014    Client Ford Global    Role Lead UI Design / Art Direction    URL Ford.com

Date Dec 2014    Client Ford Global    
Role Lead UI Design / Art Direction    URL Ford.com

Ford_gux_homepage
pilot-mobile
pilot-overlays-2
pilot-overlays-1
gux-nav-perspective
gux_mobile_nav
17-FOCUS-ST—Enhanced-Models
gux-vehicle-pages-v2

Selected Work

Mustang BULLITTFord Performance

2018 MustangFord Car

2016 Focus RSFord Performance

Ford GT RevealFord Global

e bwlucas@gmail.com   t 248.535.0162