A two year project, our team was tasked with redesigning the global web experience of Ford Motor Companys website, transitioning the site to a responsive platform in the process. We designed an updated user interface to refresh the online brand presence of Ford. As the lead designer for the new look & feel, our team created a new design system and a responsive library of components. The fully responsive redesign launched around the world in early 2016, and later that same year in North America.
A two year project, our team was tasked with redesigning the global web experience of Ford Motor Companys website, transitioning the site to a responsive platform in the process. We designed an updated user interface to refresh the online brand presence of Ford. As the lead designer for the new look & feel, our team created a new design system and a responsive library of components. The fully responsive redesign launched around the world in early 2016, and later that same year in North America.
Selected Work
Mustang BULLITTFord Performance
2018 MustangFord Car
Ford.com Global RedesignFord Global
2016 Focus RSFord Performance
Ford GT RevealFord Global
Ford GT ConfiguratorGT Reveal