Ford GT Webpage Reveal
Ford Performance was looking to utilize the GT webpage reveal to not only sell a few cars, but also as a tool to engage people with the Ford brand. The main narrative focuses on the creators of the updated Ford GT, the designers and engineers at Ford, and showcases the spirit of a company that has a passion for design & innovation. Shortly after the launch of the reveal site and with one of the first production run GTs, we refreshed the page with new images, shot by Roy Ritchie.
Ford GT Reveal
Ford Performance was looking to utilize the GT webpage reveal to not only sell a few cars, but also as a tool to engage people with the Ford brand. The main narrative focuses on the creators of the updated Ford GT, the designers and engineers at Ford, and showcases the spirit of a company that has a passion for design & innovation.
Date Dec 2015 Client Ford Global Role Design / Art Direction URL Ford GT Supercar
Date Dec 2015 Client Ford Global
Role Design / Art Direction URL Ford GT Supercar
Aero in Action
Working directly with Burrows and Ford Performance we created the 2017 Ford GT launch animation. The Ford GT is a technology showcase for all Ford EcoBoost engines and celebrates the 50th anniversary of Ford GT race car. The animation showcases how the GT aerodynamically adapts to changing conditions during a launch and high speed run at the race track.
Ford GT Aero in Action from Brian Lucas on Vimeo.
Selected Work
Mustang BULLITTFord Performance
2018 MustangFord Car
Ford.com Global RedesignFord Global
2016 Focus RSFord Performance
Ford GT RevealFord Global
Ford GT ConfiguratorGT Reveal